Global Portfolio Platforms Marketing Manager
Ref: c3c4068ae2814d3e9d36262c5a77945fThe Global Portfolio Platforms Marketing Manager will work with global and market teams to increase recruitment into our brands using the power of our portfolio and by creating the best consumer experience for our portfolio platforms (The Bar, Malts, and Diageo Bar Academy).
We are seeking a strategic and creative Marketing Manager to lead initiatives across CRM, loyalty programs, community building, and data acquisition to elevate our digital presence and deepen customer engagement. This role is pivotal in shaping how users connect with our brand online, turning site visitors into loyal, long-term customers through personalized communication, smart segmentation, and community-driven experiences.
You will be responsible for:
* Work closely with the portfolio platform marketing team to create and implement global marketing strategies for an omnichannel consumer journey, ensuring close partnership with markets to support their business goals.
* Own and evolve the CRM strategy to drive personalized, timely, and impactful messaging across key touchpoints, ensure consistency with overall brand strategy.
* Develop and implement lifecycle campaigns to improve user onboarding, retention, and reactivation.
* Lead efforts to grow the first-party data ecosystem via smart lead capture, gated content, referral programs, and personalization tools.
* Optimize email sign-up flows, exit-intent popups, and gamified acquisition mechanics.
* Work closely with Legal to ensure compliance with privacy regulations are adhered to.
* Work closely with the CDP and data teams to ensure all data is captured in our database in a way that can be activated by markets.
* Develop strategies to foster a strong user community around the brand-online forums, user-generated content, ambassador programs, and social interaction.
* Partner with global product management team to build brand experiences into the consumer journey that match the CRM strategy and brand strategy, as well as informing new features and capabilities to support community building.
* Work with analytics teams to monitor key performance indicators such CLTV, CAC, conversion, and more ensuring total performance is taken into account for key test and learn opportunities.
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying. * We offer a highly competitive rewards and compensation package including: Modern work life balance policies and wellbeing activities * Annual merit increases * Annual bonus * Share options Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be encouraged and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more. Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of crafting the next generation of celebrations for consumers around the world. Feel encouraged? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Our Resourcing Standard can be reviewed at this link
* Bachelor's or Master's degree in a relevant field * 5+ years of experience in brand, CRM, or digital marketing * Proven success building and scaling CRM and loyalty strategies either from a global or a local market team. * Experience working with major marketing automation platforms (e.g., Salesforce Marketing Cloud). * Strong analytical skills-comfortable with customer segmentation, A/B testing, and performance measurement. * Excellent communication and project management skills; ability to drive alignment across partner groups. * Passion for customer-centric storytelling and building meaningful digital experiences. * Experience with CDPs and data management (i.e., Treasure Data) * Familiarity with customer research methodologies and voice-of-customer programs. * Results-oriented mentality, with a passion for driving continuous improvement and operational excellence within the allocated budget
We are seeking a strategic and creative Marketing Manager to lead initiatives across CRM, loyalty programs, community building, and data acquisition to elevate our digital presence and deepen customer engagement. This role is pivotal in shaping how users connect with our brand online, turning site visitors into loyal, long-term customers through personalized communication, smart segmentation, and community-driven experiences.
You will be responsible for:
* Work closely with the portfolio platform marketing team to create and implement global marketing strategies for an omnichannel consumer journey, ensuring close partnership with markets to support their business goals.
* Own and evolve the CRM strategy to drive personalized, timely, and impactful messaging across key touchpoints, ensure consistency with overall brand strategy.
* Develop and implement lifecycle campaigns to improve user onboarding, retention, and reactivation.
* Lead efforts to grow the first-party data ecosystem via smart lead capture, gated content, referral programs, and personalization tools.
* Optimize email sign-up flows, exit-intent popups, and gamified acquisition mechanics.
* Work closely with Legal to ensure compliance with privacy regulations are adhered to.
* Work closely with the CDP and data teams to ensure all data is captured in our database in a way that can be activated by markets.
* Develop strategies to foster a strong user community around the brand-online forums, user-generated content, ambassador programs, and social interaction.
* Partner with global product management team to build brand experiences into the consumer journey that match the CRM strategy and brand strategy, as well as informing new features and capabilities to support community building.
* Work with analytics teams to monitor key performance indicators such CLTV, CAC, conversion, and more ensuring total performance is taken into account for key test and learn opportunities.
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying. * We offer a highly competitive rewards and compensation package including: Modern work life balance policies and wellbeing activities * Annual merit increases * Annual bonus * Share options Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be encouraged and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more. Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of crafting the next generation of celebrations for consumers around the world. Feel encouraged? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Our Resourcing Standard can be reviewed at this link
* Bachelor's or Master's degree in a relevant field * 5+ years of experience in brand, CRM, or digital marketing * Proven success building and scaling CRM and loyalty strategies either from a global or a local market team. * Experience working with major marketing automation platforms (e.g., Salesforce Marketing Cloud). * Strong analytical skills-comfortable with customer segmentation, A/B testing, and performance measurement. * Excellent communication and project management skills; ability to drive alignment across partner groups. * Passion for customer-centric storytelling and building meaningful digital experiences. * Experience with CDPs and data management (i.e., Treasure Data) * Familiarity with customer research methodologies and voice-of-customer programs. * Results-oriented mentality, with a passion for driving continuous improvement and operational excellence within the allocated budget
Global Portfolio Platforms Marketing Manager
Ref: c3c4068ae2814d3e9d36262c5a77945f
London, England
Diageo
Marketing, Communications & Media