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Marketing Operations & Lead Generation Manager

Location: Plymouth
Salary: £50,000 plus Bonus
Full-time, Permanent

Are you a data-driven marketer with a passion for driving sales via lead generation? We are seeking a Marketing Operations & Lead Generation Manager to take ownership of our clients operational marketing performance, campaign effectiveness, and high-quality lead delivery within a luxury lifestyle brand. This is a fantastic opportunity to shape and drive sophisticated, high-impact marketing programmes aligned to commercial lead generation goals.

About the Role

This pivotal role will be responsible for managing marketing automation & CRM systems, refining the marketing-to-sales funnel, and driving high-value leads to support our clients growth targets. Working closely with sales and senior marketing stakeholders, you'll lead the charge in optimising campaign performance and marketing ROI.

Key Responsibilities

• Lead targeted acquisition campaigns and prospecting strategies to attract and convert high-quality leads.
• Own and optimise the full marketing funnel, improving conversion rates and MQL quality.
• Build and manage automated lead nurture journeys across digital channels.
• Develop and refine lead scoring models to prioritise prospects based on engagement and sales-readiness.
• Ensure efficient CRM (Salesforce) integration and lead flow, supporting sales follow-up and pipeline development.
• Manage and evolve the marketing automation platform (Pardot), including workflows, testing, and performance tracking.
• Maintain a compliant, segmented, and high-quality marketing database in line with GDPR requirements.
• Analyse campaign performance and revenue attribution, delivering actionable insights to the Marketing Director.
• Stay ahead of marketing tech trends, recommending tools and improvements to drive operational efficiency.

Key Performance Indicators

• Growth in marketing-qualified leads (MQLs) and conversion rates
• ROI on lead generation and conquesting campaigns
• Engagement metrics on automated journeys
• Accuracy of lead scoring and alignment with sales outcomes
• CRM and database integrity (bounce rate, duplicates, GDPR compliance)

What We're Looking For

• Proven experience in a marketing operations, lead generation, or automation role
• Hands-on expertise with marketing automation tools and CRM platforms (Salesforce)
• Analytical mindset with the ability to turn data into meaningful insights
• Strong understanding of lead funnels, scoring, segmentation, and database management
• Excellent project management and multitasking abilities

What You'll Get

• Opportunity to work with a prestigious lifestyle brand in a performance-driven, collaborative environment
• Influence over strategy, tools, and technology used to shape future marketing efforts
• Competitive salary

We'd love to hear from you For more information, please call Josie McKee at Butler Rose on 07785 773673 or alternatively apply with a full and relevant CV [email protected] #IND-LL-25

Butler Rose is committed to equality in the workplace and is an equal opportunity employer.
Butler Rose Ltd is acting as an Employment Business in relation to this vacancy.