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You'll join the Marketing Science team as a Business Director, specialising in Media Measurement and Analytics. In this leadership role, you will design and implement advanced analytical approaches, leading key workstreams and guiding junior members of the team while serving as a trusted thought partner to our clients. Most importantly, you'll become part of a talented and collaborative team that values fresh thinking, delivers exceptional work, and enjoys the journey along the way., Leading Marketing Science initiatives on the Phillips (Western Europe) account (50%)
* Sufficiency planning: oversee budgeting process, project manage, sense-check outputs & drive the recommendations back to the client and agency teams
* Test & Learn: Develop incrementality tests for media, PR and influencer marketing and ensure findings are embedded into the planning process
* Draw insights from MMM and brand tracking outputs to advise on future media and business strategy to drive regional and drive local market learning

Delivering Marketing Science services (agency-wide clients and internal workstreams) 50%
* Oversee marketing measurement projects (including MMM, measurement audits, budget setting, pricing & promotions etc)
* Evangelise new analytical techniques and technologies across the agency
* Pro-actively contribute to the development of Marketing Sciences NPD, incorporating the latest academic and industry research