Marketing Manager, Guinness Open Gate Brewery London
Ref: 937f6b19073e4e7ea6586a9486264908* Delivering an engaging and exciting content strategy, that seamlessly fits with the Guinness brand
* Ensuring that GOGBL content is developed in line with channel best practices and Diageo responsible marketing standards. Including social, website, CRM and media.
* Working alongside our agency partner to create a strong and consistent social media presence
* Owning internal communications to the business about key moments, milestones and successes
* Supporting the Head of Sales & Marketing with the shaping and delivery of the GOGBL Marketing Business Plan (MBP)
* Identifying opportunities partnerships and footfall driving initiatives.
* Working with the Culture & Partnerships Manager to deliver best-in-class partnerships, collaborations and local community campaigns.
* Working with the Digital Marketing & Performance Manager on the media plans for GOGBL and ensuring all online comms have brilliant content to go out to consumers with.
Key Stakeholders
The role reports into the Head of Sales & Marketing, GOGBL. The role holder will need to build a relationship and work closely with not only the Sales & Marketing team but also key contacts within the wider Diageo business. This includes the Marketing team and Procurement team.
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying. * We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activities * Annual merit increases (performance based) * Annual bonus (performance based) * Subsidized gym membership * Contributary pension scheme * Share options
* Must have proven experience in managing content shoots, adaption of content for channels and creating content to fit a clear brand identity. * Experience in managing social media accounts for a brand - approving copy, content and providing constructive feedback * Experience working in a direct-to-consumer or hospitality environment * Working with external parties on collaborations, partnerships and footfall driving campaigns * Experience curating/feedbacking on content to best fit channel requirements, whilst being on brand and with a keen eye for detail * Entrepreneurial spirit, the ability to think creatively and bring a fresh approach to generating buzz and excitement * Experience working for a brand with a clear tone of voice and identity
* Ensuring that GOGBL content is developed in line with channel best practices and Diageo responsible marketing standards. Including social, website, CRM and media.
* Working alongside our agency partner to create a strong and consistent social media presence
* Owning internal communications to the business about key moments, milestones and successes
* Supporting the Head of Sales & Marketing with the shaping and delivery of the GOGBL Marketing Business Plan (MBP)
* Identifying opportunities partnerships and footfall driving initiatives.
* Working with the Culture & Partnerships Manager to deliver best-in-class partnerships, collaborations and local community campaigns.
* Working with the Digital Marketing & Performance Manager on the media plans for GOGBL and ensuring all online comms have brilliant content to go out to consumers with.
Key Stakeholders
The role reports into the Head of Sales & Marketing, GOGBL. The role holder will need to build a relationship and work closely with not only the Sales & Marketing team but also key contacts within the wider Diageo business. This includes the Marketing team and Procurement team.
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying. * We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activities * Annual merit increases (performance based) * Annual bonus (performance based) * Subsidized gym membership * Contributary pension scheme * Share options
* Must have proven experience in managing content shoots, adaption of content for channels and creating content to fit a clear brand identity. * Experience in managing social media accounts for a brand - approving copy, content and providing constructive feedback * Experience working in a direct-to-consumer or hospitality environment * Working with external parties on collaborations, partnerships and footfall driving campaigns * Experience curating/feedbacking on content to best fit channel requirements, whilst being on brand and with a keen eye for detail * Entrepreneurial spirit, the ability to think creatively and bring a fresh approach to generating buzz and excitement * Experience working for a brand with a clear tone of voice and identity
Marketing Manager, Guinness Open Gate Brewery London
Ref: 937f6b19073e4e7ea6586a9486264908
London, England
Diageo
Marketing, Communications & Media