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* Cultural events space crafted and fitted out with technology to enable special meeting and conference experiences

You will be responsible for:
* The flawless online experience for all consumers browsing and booking tours with us
* Paid Media - strategy, planning, approval of assets and agency management. Including owning the annual Connections Planning process with our global media agency.
* CRM - strategy, approval of final emails, GDPR compliance.
* Website Management - coordinates all website updates, works to continually improve the consumer experience and optimise based on the latest insights and analytics.
* Continually driving optimisations across all channels
* DMC (Diageo Marketing Code) & DDC (Diageo Digital Code) - ensuring all our comms and comms from our Food & Beverage partner enforce to our responsible marketing standards
* Development of effective reporting
* Line management of the Digital Marketing & Ticketing Executive
* Working with the Marketing Manager to ensure all content requirements are communicated for upcoming shoots
* Working with the Culture & Partnerships Manager to ensure the website is updated with the latest information on events, partnerships and collaborations. Ensuring that all first party data capture opportunities are improved

Key Stakeholders

The role reports into the Head of Sales & Marketing, GOGBL and has a Digital Marketing & Ticketing Executive as a direct report. The role holder will need to form a relationship and work closely with not only the Sales & Marketing team but also key contacts within the wider Diageo business. This includes the Data & Technology (D&T) team, Legal team, Media team and CRM team.
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying. * We offer a highly competitive rewards and benefits package including: Modern work life balance policies and wellbeing activities * Annual merit increases (performance based) * Annual bonus (performance based) * Subsidized gym membership * Contributary pension scheme * Share options
* Have solid previous experience within CRM, performance media and UX. You will have no problem bringing to life multi-channel campaigns that are consistent, consumer centric, in line with standard process and that deliver commercial results. * Agency and budget management, particularly for paid media. * Experience in setting up, driving and optimising performance media campaigns, particularly within Google and Meta. * Hands on experience within a CRM platform (ideally salesforce) * Experience curating/feed-backing on content to the best fit channel requirements, whilst being on brand * The ability to provide a clear, easy to digest narrative to stakeholders in the business that are not 'tech savvy people' * A deep understanding of site, social, media and CRM insights, analytics and reporting. With the ability to optimise plans based on results. * A great understanding of what makes a faultless consumer experience online and how to work with several stakeholders across a business to bring this to life * A clear understanding responsible marketing and GDPR * Experience working for a brand with a clear tone of voice and identity * Experience working with a ticketing system (desired)