Brand, Culture & Partnerships Manager, Guinness Open Gate Brewery London
Ref: 3b0f1d9b8af349039bff20afa1a39b40* Driving talkability, relevance and excitement. Ensuring GOGBL is positioned as a 'must-visit' destination in the UK.
* Consistently bringing the external in. Tapping into trends and bringing to life well thought out and on-brand partnerships.
* Working closely with the Guinness marketing and culture teams to ensure GOGBL is considered in plans and opportunities are maximised.
* Ensuring all plans fit well with the Guinness brand and comply with the Diageo Marketing Code (DMC)
* Working with the Marketing Manager on the delivery of best-in-class partnerships, collaborations and local community campaigns
* Working with the Digital Marketing & Performance Manager to ensure partnership/collaboration comms are accurate and to develop affiliate program
Key Stakeholders
The role reports into the Head of Sales & Marketing, GOGBL. The role holder will need to build a relationship and work closely with not only the Sales & Marketing team but also key contacts within the wider Diageo business. This includes the Marketing team, Culture team and Partnerships/Brand Experience team.
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying. * We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activities * Annual merit increases (performance based) * Annual bonus (performance based) * Subsidized gym membership * Contributary pension scheme * Share options
* Must have proven experience in PR, events and influencer strategy for a high profile brand * Great experience delivering earned media value to a brand/business and the ability to present this back through insight-driven reporting * Demonstrable experience of coordinating successful brand events * Excellent relationship building skills * Well-connected with a network of contacts built through experience working with outlets, influencers and talent * Experience in managing campaigns of varying scale - from national to hyper-local * Great leadership with the ability to steer multiple projects across different stakeholders at any one time. * Agency and budget management
* Consistently bringing the external in. Tapping into trends and bringing to life well thought out and on-brand partnerships.
* Working closely with the Guinness marketing and culture teams to ensure GOGBL is considered in plans and opportunities are maximised.
* Ensuring all plans fit well with the Guinness brand and comply with the Diageo Marketing Code (DMC)
* Working with the Marketing Manager on the delivery of best-in-class partnerships, collaborations and local community campaigns
* Working with the Digital Marketing & Performance Manager to ensure partnership/collaboration comms are accurate and to develop affiliate program
Key Stakeholders
The role reports into the Head of Sales & Marketing, GOGBL. The role holder will need to build a relationship and work closely with not only the Sales & Marketing team but also key contacts within the wider Diageo business. This includes the Marketing team, Culture team and Partnerships/Brand Experience team.
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying. * We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activities * Annual merit increases (performance based) * Annual bonus (performance based) * Subsidized gym membership * Contributary pension scheme * Share options
* Must have proven experience in PR, events and influencer strategy for a high profile brand * Great experience delivering earned media value to a brand/business and the ability to present this back through insight-driven reporting * Demonstrable experience of coordinating successful brand events * Excellent relationship building skills * Well-connected with a network of contacts built through experience working with outlets, influencers and talent * Experience in managing campaigns of varying scale - from national to hyper-local * Great leadership with the ability to steer multiple projects across different stakeholders at any one time. * Agency and budget management
Brand, Culture & Partnerships Manager, Guinness Open Gate Brewery London
Ref: 3b0f1d9b8af349039bff20afa1a39b40
London, England
Diageo
Sales & Business Development