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Category Insights Executive

  • Location

    London

  • Sector:

    Agriculture / Fishing

  • Job type:

    Permanent

  • Salary:

    £25768

  • Job ref:

    59

  • Published:

    about 9 hours ago

  • Expiry date:

    2028-04-25

  • Client:

    BIGHAMS

Job Description

Our story Inspired by his travels and love of cooking, Charlie Bigham set up shop in 1996 with the sole aim of creating really delicious dishes for foodies – putting in all the care and attention that you would if you were to cook them yourself at home. Now approaching our 25th anniversary, Charlie Bigham’s is the number one brand in the chilled prepared meal category. With over 50 recipes available in major supermarkets, our distinctive wooden trays and illustrated packaging make us instantly recognisable on-shelf. Bigham’s has achieved impressive YOY growth since launch and we continue to grow in a sustainable way. We now employ over 650 people across two thriving kitchens in London and Somerset. We're a certified Great Place to Work and have achieved B-Corp status because it’s the right thing to do for our business, for our consumers and for the planet. And our award-winning company is still expanding, which is why we’re searching for like-minded individuals who share our passion for the extraordinary, to help us deliver our food philosophy - Only Delicious Will Do. Who we’re looking for The Category Insights Executive is responsible for owning & analysing Bigham’s category data to turn market data into insights & actionable recommendations that will drive future company growth. Working closely with Bigham’s Commercial, Marketing & Food Development teams, the Executive will deliver insights that support with range expansion, brand penetration growth & recipe innovation plans. The role has the opportunity to influence all elements of key commercial decision making – from what we sell, to where we sell it and who we target. What you’d be doing Reporting to the Category Manager, your main responsibilities will be around: Category Reporting Become an expert in the use & manipulation of Bigham’s EPOS data (IRI) to report on key category metrics (sales, volume, pricing, market share, distribution & rate of sale). Deliver weekly category updates by range and monthly performance reviews to support board meetings & ongoing ranging decisions. Track and report on Bigham’s shopper penetration by customer, category & range. Commercial Insight Support Develop category-based stories to support commercial product sell in meetings. Manage the range review process by customer to support in the development of growth plans which unlock retailer & Bigham’s growth. Work directly with customer category & ranging contacts to support with space, range, merchandising & promotional strategies that drive Bigham’s growth. Marketing Insight Support Become an expert in the use and manipulation of retailer shopper loyalty data platforms (e.g. Dunnhumby | Nectar | myWaitrose) to conduct shopper behavioural analyses. Utilise shopper analyses to support with customer marketing & penetration growth. Provide category analysis & recommendations to Bigham’s Gatekeeping project funnel to support with new recipe development ideas & existing recipe improvement. Category Strategy Work cross-functionally & lead the analyses to support with the development of Bigham’s long term category vision & strategy. Conduct category analysis to support commercial decision making, including ranging, merchandising, pricing & promotional plans. Conduct category analysis to support marketing decision making, including category range expansion, future range/recipe ideas & shopper penetration/targeting tactics. Database Governance Maintain the accuracy of Bigham’s EPOS data through weekly SKU coding & hierarchy management. Work directly with Bigham’s category data providers to identify new opportunities for insight generation & brand support. What you’ll bring to the table We’re looking for someone who has a keen eye for detail and analysis. You’ll have 1-2 years previous experience in a relevant role ideally dealing within FMCG. We are looking for someone who is confident communicating with various stakeholders and able to present data in an engaging manner. You’ll also be comfortable working in a fast moving and agile environment. Requisite experience and skills for this role are: Recent graduate studying a STEM or Business degree 1 – 2 years’ experience in Category analysis, data or shopper insights; ideally in an FMCG environment. Understanding of retailer EPOS & Loyalty data platforms (e.g. IRI, Nielsen, Kantar, Dunnhumby, Nectar) is desirable but not required. Familiar with the use & manipulation of large data sets Strong understanding of MS Excel Pivot Tables & PPT Ability to turn data into exciting stories & present confidently Highly numerate & analytical What we can offer you First and foremost, we’re offering a fellow foodie the chance to join an innovative and fast-growing company that values and rewards the great people in its teams. You’ll receive a 360° Charlie Bigham’s induction, to understand how every department contributes to the business, plus a competitive salary. We also offer a truly fantastic work space in Park Royal. Our London Kitchen is in an easily accessible location (just 15 minutes on the underground from Central London) with modern on-site facilities, and season ticket loans and a cycle-to-work scheme available to commuters. Other benefits include: Monthly team incentives Bonus Career support in creating an individual PDP via the Bigham’s Academy Pension scheme Life insurance Discounted gym membership Bigham’s discounts for hundreds of popular retail and dining outlets Given our passion for food, it shouldn’t come as a surprise that we have a fantastic team cafeteria, serving fresh subsidised meals daily. And you’ll even have the chance to take home lots of Charlie Bigham’s dishes to enjoy with family and friends. We also organise team outings, sporting tournaments and take part in community and charity events in London. Strictly no agencies please, our chosen PSL partners will be contacted.

Candidate Description

improvement. Category Strategy Work cross-functionally & lead the analyses to support with the development of Bigham's long term category vision & strategy. Conduct category analysis to support commercial decision making, including ranging, merchandising, pricing & promotional plans. Conduct category analysis to support marketing decision making, including category range expansion, future range/recipe ideas & shopper penetration/targeting tactics. Database Governance Maintain the accuracy of Bigham's EPOS data through weekly SKU coding & hierarchy management. Work directly with Bigham's category data providers to identify new opportunities for insight generation & brand support. What you'll bring to the table We're looking for someone who has a keen eye for detail and analysis. You'll have 1-2 years previous experience in a relevant role ideally dealing within FMCG. We are looking for someone who is confident communicating with various stakeholders and able to present data in an engaging manner. You'll also be comfortable working in a fast moving and agile environment. Requisite experience and skills for this role are: Recent graduate studying a STEM or Business degree 1 - 2 years' experience in Category analysis, data or shopper insights; ideally in an FMCG environment. Understanding of retailer EPOS & Loyalty data platforms (e.g. IRI, Nielsen, Kantar, Dunnhumby, Nectar) is desirable but not required. Familiar with the use & manipulation of large data sets Strong understanding of MS Excel Pivot Tables & PPT Ability to turn data into exciting stories & present confidently Highly numerate & analytical What we can offer you First and foremost, we're offering a fellow foodie the chance to join an innovative and fast-growing company that values and rewards the great people in its teams. You'll receive a 360° Charlie Bigham's induction, to understand how every department contributes to the business, plus

Employer Description

Our story Inspired by his travels and love of cooking, Charlie Bigham set up shop in 1996 with the sole aim of creating really delicious dishes for foodies - putting in all the care and attention that you would if you were to cook them yourself at home. Now approaching our 25th anniversary, Charlie Bigham's is the number one brand in the chilled prepared meal category. With over 50 recipes available in major supermarkets, our distinctive wooden trays and illustrated packaging make us instantly recognisable on-shelf. Bigham's has achieved impressive YOY growth since launch and we continue to grow in a sustainable way. We now employ over 650 people across two thriving kitchens in London and Somerset. We're a certified Great Place to Work and have achieved B-Corp status because it's the right thing to do for our business, for our consumers and for the planet. And our award-winning company is still expanding, which is why we're searching for like-minded individuals who share our passion for