Demand Generation Manager
|Job Title:||Demand Generation Manager|
|Job Published:||January 22, 2021 18:33|
AWS Marketplace is looking for an experienced Senior Digital Campaign Manager focused on our Security audience to oversee inbound and outbound lead generation programs focused on new customer acquisition and activation. In this role, you will be responsible for defining and executing integrated digital campaigns designed to raise awareness of AWS Marketplace enabled solutions, drive high-quality visitor traffic to the marketplace and generate lead flow resulting in pipeline creation and revenue.
Role & Responsibilities: · Identify demand generation opportunities and pull together activities to cultivate an integrated experience, where target audiences experience multiple touches throughout the buyer's journey · Create and execute plans for awareness and customer acquisition including processes, metrics, test & learn cadence, reporting, and a quantitative modeling that allows for scenario testing · Work with Product Marketing, Seller GTM, International GTM, and Content Marketing specialists to identify core messaging, ground-level insight, and technical expertise and develop highly relevant and engaging content that resonates with prospects on a global scale · Establish campaign KPIs and success metrics through deep understanding of business objectives, cross-functional team goals and relevant constraints · Work closely with the business intelligence team to align on measurement of campaign activities and define ongoing reporting structure
Our team is focused on balancing life with work, and does this via work autonomy and by prioritizing solutions and processes that enable us to scale faster than the business. There will be opportunities to work from home some days. Work hours can be flexible and self-defined.
Mentorship and Career Growth
One of the keys to AWS's success is its top-tier product management culture. You will have the opportunity to work with multiple AWS business lines that can help you accelerate your career and bring ideas to market. You will be working closely with key internal stakeholders (e.g. Marketplace Product Management & Engineering, AWS field teams, AWS Services (e.g. S3, EC2), migration teams, services, legal, operations and support).
Inclusive and Diverse Culture Working with a team that welcomes, celebrates, and leverages a diverse set of backgrounds and skillsets to deliver results is exciting. Partnering with others in the organization is key to our long term success and is what helps frame our inclusive culture.
· College degree with emphasis on communications, marketing, and business · 7+ years working in multi-disciplinary digital marketing roles channels. E.g. email (especially automation), site merchandising, SEO/PPC, display/retargeting, and social media · 7+ years in B2B marketing and fluency in the strategy, tactics, metrics, and best practices for growing awareness and demand generation, · MBA or Graduate degree · Security marketing/demand generation experience · Cloud computing, AWS Services, SaaS and/or E-commerce experience · Prior experience working within a 3rd party vendor ecosystem · Experience with marketing automation and personalization tools (Marketo, Adobe CQ) · Experience with analytics and business intelligence software (Site Catalyst, Tableau) · International digital marketing experience or experience in localization processes·
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. Type Full time
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