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Sr. Product Marketing Manager (m/f/d)

Job Title: Sr. Product Marketing Manager (m/f/d)
Location: London
Industry:
Salary: Not Specified
Reference: e3451980-013e-46d3-ab82-c6619c2664f0
Job Published: January 17, 2021 18:33

Job Description

Job Description

The Prime Video Store aims at providing the largest selection of digital movies and TV shows to buy or rent. To enable efficient and scalable growth, the Prime Video Store is looking for a high-performing Sr. Product Marketing Manager that brings enthusiasm for the digital entertainment space and creativity to challenge our way of thinking. In this role, you will need to think strategically and creatively to build marketing strategies for strategic programs. You will be responsible for leading the marketing vision, including influencing key product features, defining the experience, refining positioning and messaging, and working cross-functionally to build and execute full funnel marketing campaigns. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail. A successful candidate must be able to work at the strategic level (using customer behavior to generate bold and innovative ideas for growth) and at the tactical level (optimizing campaigns with merchandising tools, analyzing traffic data and solving problems). This candidate will possess great project management and influencing skills to work across multiple teams to achieve success. This role can be UK or Germany based.

Responsibilities will include: · Own the marketing strategy for strategic Prime Video Store programs. · Own all work streams across multiple cross functional teams needed to get new programs and campaigns to market including: customer segmentation and positioning, roadmap prioritization and other critical marketing channels. · Development of product positioning and customer facing messaging. · Own campaigns from end-to-end: targeting and segmentation, planning, execution, reporting, and optimization. · Own reporting of key content and marketing metrics to the leadership team and broader organization., The Prime Video Store aims at providing the largest selection of digital movies and TV shows to buy or rent. To enable efficient and scalable growth, the Prime Video Store is looking for a high-performing Sr. Product Marketing Manager that brings enthusiasm for the digital entertainment space and creativity to challenge our way of thinking. In this role, you will need to think strategically and creatively to build marketing strategies for strategic programs. You will be responsible for leading the marketing vision, including influencing key product features, defining the experience, refining positioning and messaging, and working cross-functionally to build and execute full funnel marketing campaigns. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail. A successful candidate must be able to work at the strategic level (using customer behavior to generate bold and innovative ideas for growth) and at the tactical level (optimizing campaigns with merchandising tools, analyzing traffic data and solving problems). This candidate will possess great project management and influencing skills to work across multiple teams to achieve success. This role can be UK or Germany based.

Responsibilities will include: · Own the marketing strategy for strategic Prime Video Store programs. · Own all work streams across multiple cross functional teams needed to get new programs and campaigns to market including: customer segmentation and positioning, roadmap prioritization and other critical marketing channels. · Development of product positioning and customer facing messaging. · Own campaigns from end-to-end: targeting and segmentation, planning, execution, reporting, and optimization. · Own reporting of key content and marketing metrics to the leadership team and broader organization.

Candidate Description

· Experience using Microsoft Excel to manipulate and analyze data · Professional non-internship marketing experience · Experience building, executing and scaling cross-functional marketing programs · Experience using data and metrics to measure impact and determine improvements · Experience presenting metrics and progress to goal to senior leadership · Multiple years of experience in digital marketing or product management. · Bachelor's degree or equivalent. · Demonstrated ability to coordinate projects across functional teams, including product management, marketing, creative, commercial and merchandising teams.

· MBA or Master's degree in marketing or product management field. · Proven track record of defining and delivering innovative marketing campaigns that drive long-term results. · Proficiency in the concepts of A/B testing. · Excellent verbal and written English communication skills. · Experience managing, analyzing and communicating results to senior management. · High attention to detail and ability to manage multiple, competing priorities simultaneously. · Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment. · Strong analytical and quantitative skills - ability to use data to develop and measure marketing programs.

Employer Description

Amazon's Prime Video is an on-demand video entertainment service that offers customers the greatest choice in what to watch. From popular Amazon Originals such as Jack Ryan, Hanna, The Grand Tour, American Gods and the Golden Globe winning The Marvelous Mrs. Maisel, to our recent live sports offering including 37 ATP tennis tournaments, the US Open as well as Premier League games exclusively for Prime Customers. In addition, Prime Video offers our members the opportunity to subscribe to 60+ channels like Discovery and Starz. Beyond this, we also provides tens of thousands of movies and TV shows to buy or rent as part of the Prime Video Store. Prime Video is a fast-paced, growth business - available in over 240 countries and territories worldwide. The teams work in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do., Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build.