Program Manager - LCC Lead Development Team
|Job Title:||Program Manager - LCC Lead Development Team|
|Job Published:||January 14, 2021 18:33|
The Lead Development Program Manager (PM) will develop and manage select strategic programs and initiatives in support of the LCC Public Sector Lead Development team. Key focus areas include the implementation and management of prospecting programs conducted by the Lead Development Representatives (LDR), including LDR pre and post campaign briefings designed to improve the overall efficiency of the Lead Development team. This position will be responsible for supporting the Global Lead Development management team in the design of WWPS opportunity growth strategies and associated campaign execution by each LDR., · Develop LDR "first call" training documents to scale across LCC Public Sector in necessary languages (Spanish, French and Portuguese) · Develop and maintain cadence of LCC campaign program reporting to gauge and communicate effectiveness to the appropriate stakeholders. · Build technology/vertical based outbound call campaigns which will tie in with LDR quarterly objective targets (number and dollar value of opportunities). · Build and maintain campaign effectiveness tracker by country and corresponding LDR. · Adopt, transfer, and build best practices for the success of the Lead Development program. · Help build effective inbound lead queue strategies, working in collaboration with the Digital Marketing Manager of the geographic region. · Work with cross functional teams in developing a programmatic approach to campaigns for the Lead Development team. · Coordinate with Field Marketing Managers and Digital Marketing to development and maintain an annual campaign calendar per vertical · Work with Sales Managers, Sales Teams, Solution Architects and Marketing to develop "white space" and "greenfield" campaign project plans to include development of prospecting lists, call scripts and email templates · Coordinate with Capture BD, the Partner team, Marketing and Sales Reps to develop RFx campaigns · Work with the broader Global Lead Development team on repeatable campaigns within similar verticals, modifying as necessary for the targeted geographies. · Research to identify qualifying customers and applicable service · Working with Sales Reps to determine outreach strategy · Create call scripts and email templates · Develop training document on process · Support the global leader and the LCC leader in programmatic operational cadence for the LDR team. · Travel across the LCC Geo and United States as needed
· 5 years or more of work experience in marketing campaigns and cross-functional programs · 5 years or more of experience with Microsoft Office suite · Fluent in English and Spanish or Portuguese · 2 years or more of experience with salesforce.com, Marketo or equivalent automation tools · College Undergraduate Degree, · Fluent in Portuguese and Spanish · Able to work in a diverse team · Proven success in managing multi-faceted projects and programs · In depth understanding of inside sales and demand generation programs · Experience with marketing campaigns within the LCC region · Experience in measurement of marketing campaign effectiveness · Knowledge of inbound and outbound lead generation strategies · Meets/exceeds Amazon's leadership principles requirements for this role · Meets/exceeds Amazon's functional/technical depth and complexity Amazon is an Equal Opportunity-Affirmative Action Employer - Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation
Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have ten employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and we host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon's culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
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