Marketing Specialist, Advantage Card - Boots UK
|Job Title:||Marketing Specialist, Advantage Card - Boots UK|
|Job Published:||November 20, 2020 23:02|
This is a fantastic opportunity to join the team that manages the UK's most loved loyalty card, the Boots Advantage Card. We have almost 17m active Advantage Card holders and sign up over 1.5m new customers every year, and we're constantly evolving our marketing approach to stay at the forefront of retail loyalty.
A key player in the Boots Advantage Card team, you'll be a strategic marketing lead for the scheme, owning the Boots Advantage Card brand and working creatively to develop new ideas to drive performance of the scheme. Reporting into the Advantage Card Marketing Manager, you'll work as part of a team of five to manage and deliver the Advantage Card scheme, and work closely with our creative agencies, social media, in store and above the line marketing teams, data analytics teams, trading category partners, finance teams and many others. This is a high-profile role with excellent opportunities to engage with key senior stakeholders across the business.
Plan and deliver regular Ad Card event communications across a range of different channels, including email and the Boots app, driving event uptake and sales
Managing and delivering several key marketing projects to improve retention, driving customers to redeem points, engage with more Boots channels and increase frequency, again working across a range of different channels with multiple stakeholders
Plan and deliver marketing strategies for customer acquisition into Ad Card
Championing mass personalisation at scale across all projects
Delivering against key KPIs across all projects
Management of budgets and processes
Build strong relationships with multiple stakeholders across internal teams, creative agencies and third-party suppliers
The successful individual will have experience in marketing, and ideally experience in loyalty:
You will possess strong marketing and communication skills and have an analytical mind-set
Excellent attention to detail and accuracy is essential along with solid project management skills to manage initiatives successfully through to completion
You will need to be a self-starter and excellent relationship builder with both internal and external stakeholders
You must have a strategic and commercial mind-set, and be confident interrogating data
Boots is the UKs leading pharmacy-led health and beauty retailer. With over 2500 stores in the UK our purpose is to help our customers look and feel better than they ever thought possible. Boots UK is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc, the first global pharmacy-led health and wellbeing enterprise.
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