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Marketing Manager

  • Location

    Unknown

  • Sector:

    Accommodation / Food services

  • Job type:

    Permanent

  • Salary:

    Not Specified

  • Job ref:

    WRT-2021-05-06-839B03B94077

  • Published:

    about 19 hours ago

  • Expiry date:

    2025-03-01

  • Client:

    Costa

Job Description

We are proud to be a total coffee company, enabled to deliver more cups of great coffee, to more people more often. Our Retail stores deliver Barista hand crafted coffee to perfection while our Costa Express innovation has revolutionised the coffee on the go market. And if that wasn't enough, our Ready to Drink range as well as At Home solutions, and our Proud to Serve partnerships, allow our adventure to become more diverse and move faster., In order to support our growth agenda, we are looking for a passionate, forward thinking consumer marketeer wanting to take an exciting next step in their career as Marketing Manager within the UK Connections team. This is a varied role which will lead a range of strategic projects working closely with the Brand and Strategy team and Customer and Propositions, Key to this role will be the delivery of a comprehensive BTL strategy, dissecting the current consumer journey, understanding the commercial value of each touchpoint and delivering a plan to help support our long term business objectives. This will include the development of a framework for communicating our 'always on' messaging for areas like sustainability and Click and Collect, alongside our campaign messaging including our NPD calendar, Christmas campaigns and brand partnerships working with partners and our parent company Coke. You'll also be responsible for owning our marketing programme for new store openings and store trials to create best in class executions. The Marketing Manager will also lead the development of our competitor openings combat strategy with a calendar of local sampling and experiential brand events.

  • Lead the strategy across new store openings and store trials including the management of creative campaigns and end to end local media planning

  • Drive the Local marketing agenda forward for the business with recommendations and actions based on consumer insight and commercial rigour

  • Defines and delivers the end-to-end local marketing across touchpoints

  • Develop, create and deliver all local marketing and POS collateral for new concepts and proposition trials in UK

  • Lead and manage any adhoc projects

Candidate Description

To succeed at Costa, it is important that you embrace our values and enjoy working with diverse and committed colleagues. In addition, you'll need to have experience of the following

  • Understanding of strategic development and implementation of marketing plans with a focus on meeting commercial channel and consumer objectives.

  • Ability to write clear and compelling briefs

  • Strong communication and interpersonal skills: able to lead and influence diverse cross-functional teams under pressure to create new solutions to challenges and communicate results to senior stakeholders.

  • Full mix marketing experience; customer and trade/shopper; traditional advertising, digital, PR, POS and experiential/events

  • Proven track record of delivering effective campaigns

  • Leadership of the full comms process - from brief to execution

  • Knowledge of communication strategies and how to implement them effectively

Employer Description

At the heart of Costa Coffee are our values; we believe in Passion, Warmth, Trust and Courage. We are the No 1 coffee brand in the UK and as part of the Coca-Cola Company, we're on a journey to be the worlds most loved coffee brand, we don't settle for mediocre. We've come a long way from the Costa brothers first roastery in 1971, today we are a total coffee company that delivers great coffee to our consumers all over the globe. Along with our much-loved stores, this includes our Express machines, Ready to Drink range, and a long list of friends and partnerships. Costa are proud of our collaborative and inclusive workforce, who continually unlock new growth potential.