Marketing Director UK&I and Global Brand Head
|Job Title:||Marketing Director UK&I and Global Brand Head|
|Salary:||£90000 - £95000|
|Job Published:||February 25, 2021 11:54|
Sodexo Corporate Services is facing a true business transformation with elements including workplace evolution and the development of digital practices being at the forefront. For our clients, being able to deliver a best in class client experience, with a clear focus on understanding customer needs, business challenges and being able to cluster them is critical.
We will require you to create outstanding client and consumer experiences to support sales, business growth and build differentiation of Sodexo Corporate Services in UK&I, defining a marketing plan and strategy. You will also be responsible for a Centre of Excellence for CS Global Marketing driving Urban Food and Workplace services initiatives.,
Implement global and regional consumer and client experiences: deliver robust Global Blockbusters for Urban food and FM/workplace services and maintain them as key reference on the market
Strengthen our understanding of clients and consumer's needs, behaviours and expectations
Measure the impact of Marketing initiatives on the business and support and develop to the regional Marketing teams in value creation impacting the business
Implement a consistency of Brand strategy and initiatives
Follow the Sodexo governance for new, modification and retirement of services and segments offers
Lead the development of annual and longer-term marketing and business plans for the segment in the region, ensuring alignment with strategy
Define a digital Marketing road map to transform the business in the region, identifying the domains and activities that benefit from rapid digitisation
Support Sales through Digital Marketing (lead generation, acquisition) for UK&I
Ensure a strong collaboration of the Marketing team with Global and UK&I Food and FM platforms to ensure perfect co-ownership of Food and FM services.
Track deployment and satisfaction of products and services (physical and digital) for continuous improvement, KPI measurement, report progress and performances including GP monitoring.
In collaboration with Global Corporate Services Marketing team and Global and regional Service Operations, design and develop Urban Food, FM/Workplace services with a marketing approach, leveraging UK&I expertise in Urban food, Workplace and FM.
Be responsible of Client and Consumer Marketing Strategy for Corporate Services to retain, cross sell and upsell on existing clients and capture new prospects. Create client and consumer intimacy. Drive consistency and efficiency across the UK&I region.
This is an exceptional opportunity for a highly experienced and passionate Director of Marketing to utilise their skills and expertise.,
Experience in B2B and B2C Marketing with both strategic and operational roles with successful impact on the business and digital expertise. Self-starter, high level of autonomy combined with strong teamwork and communication skills
Experience in Global, Regional and local Marketing roles in B2B and B2C in UK&I
Experience in Product and Brand management, Value proposition creation and positioning
Knowledge of workplace, retail and ecommerce
Experience of planning and managing resources to deliver predetermined objectives
Combination of analytical skills along with strong synthesis, ability to summarize and simplify
Project management and KPI setting & tracking
Passion and drive, ability to convince, influencing without formal authority
Understanding of how to work effectively with a matrixed, global organization and leverage knowledge across the organisation
Innovative and creative to drive new business models
Communication, presentation and engagement skills
In the UK and Ireland, Sodexo employs some 36,000 employees to deliver integrated facilities management services to clients at over 2,000 locations in the energy, corporate, healthcare, education, leisure, defence and justice sectors. With an annual turnover of over £1bn, we provide everything from catering, cleaning and reception to security, laboratory and grounds maintenance services, enabling our clients to focus on their core business.
At Sodexo we are committed to a leading role in promoting equality opportunities and valuing diversity and inclusion. We seek to create a work environment based on mutual respect for all individuals, building a culture that appreciates and values the experiences and skills brought by each person to benefit our organisation and work hard to ensure that all people, whatever their race, colour, sex, gender identity disability, nationality, national or ethnic origin, religion or belief, marital/partnership or family status, sexual orientation, age, social class, educational background, employment status, working pattern, are welcome to and included within our organisation.
We're a Disability Confident Leader employer. We're committed to changing attitudes towards disability, and making sure disabled people have the chance to fulfil their aspirations.
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