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Marketing Coordinator (Digital)

  • Location

    Basingstoke

  • Sector:

    Trade / Retail

  • Job type:

    Permanent

  • Salary:

    Not Specified

  • Job ref:

    18697

  • Published:

    1 day ago

  • Expiry date:

    2024-07-16

  • Client:

    CBRE

Job Description

Role Purpose: Coordinate all aspects of the digital marketing mix and assist in the delivery of the wider marketing strategy for the centre. The Marketing Coordinator is a busy and exciting role that works across multiple lines of the business which includes a variety of activity from helping to deliver events and digital campaigns. It also requires the liaison with key stakeholders and working as part of an onsite team to deliver integrated activity across all channels. Key Responsibilities

  • Be the marketing team go-to colleague for digital and social media marketing activity

  • Monitor web site and social media channel quality and availability, communicating issues accordingly to Marketing Manager

  • Create and upload approved content to the web site and social channels in keeping with marketing objectives and goals

  • Liaise with and assist the Marketing Manager in the management of the centre's third party digital agency

  • Liaise with management colleagues on content and delivery within the centre's digital assets

  • Take on responsible for digital delivery within the marketing strategy assisting the marketing manager

  • Actively researches new technologies to advance performance and functionality of the centre's digital properties

  • Strong understanding of reporting and Analytics in order to produce monthly reports and annual reviews for performance measurement

  • Participates in the development and acceptance testing of digital programmes within the centre

  • Provide support to the Marketing team for events and in-centre activities.

  • Basic ability to use code, working with our website provider.

  • Provide pre- scheduled out of hours cover for social media in keeping with monitoring targets set out by Marketing Manager. Duties shared by the marketing team and external agencies.

Candidate Description

  • Proven ability to navigate the digital needs of a complex business such as a UK top 20 shopping centre.

  • Creative thinker with ability to implement agreed digital strategies

  • Ability to demonstrate an ability to create persuasive and compelling recommendations for digital innovation

  • Highly organised, with strong attention to detail and flexibility to adapt to changing priorities

  • Knowledge of SEO related to both content and digital marketing technology

  • Strong Social Media Knowledge & Writing Skills and experience of programmes such as Hootsuite, Splinter,

  • Familiar with content marketing aspects including building audiences, creative writing, platform management, SEO, social, analytics

  • Understanding of Information Architecture, usability, and creative design concepts Education and Experience

  • A minimum of 4 year-education in a relevant field, e.g., marketing, communication, public relations, economics, commerce

  • 2 years+ experience in a marketing team with responsibility for digital/social media channels

  • Experience with CMS systems and Google Analytics a plus

  • Advanced skills with Microsoft office and Photoshop, Adobe CS suite Preferred Requirements

  • An interest, passion or past experience in the Retail Sector Competencies

  • Analytical Thinking

  • Commercial Awareness

  • Concern for Impact

  • Guest Focused

  • Decision Making

  • Planning and Organising

  • Results Focused

  • Team Working