Head of Marketing

Position                                                                         Marketing Consultant, reporting to  COO

Start  Date                                                                    >January 15 2021   

Location:                                                                       Remote / Flexible

Working Hours:                                                        Flexible  - anticipated circa 20 per week

THE COMPANY

Prosper 4 Group (“P4G”) is a Social Enterprise company providing employment  & training services, predominantly to those people identified by their employment status as “disadvantaged”. These include but are not limited to  young people  16-24, women wishing to return to the workforce, ex-services staff, the over 50s, graduates, those physically or mentally challenged, the homeless &  ex-offenders. 

Prosper is currently   integrating enhanced API driven, jobs-feeding  software within its successful Jobsboard  and has re-branded the portal as  www.Bridgeofhope.careers

The company is e currently  in  a ‘proof of concept’ phase which includes “Coming to Market” , commercial testing of the  jobs-posting feed and its commercial activities to Employer organisations.

Prosper has recently  been awarded 2 substantial government grants to develop and bring these services to the market in 2021. This includes digital marketing to all  stakeholders.

PRIMARY DUTIES and RESPONSIBILITIES 

The Role’s functions are envisaged to  encompass :

• Prepare for review by the Board,  a marketing strategy for the next 6-12 months
• Ensure marketing strategy complements and enhances the consultative sales plan
• Prepare content,  a posting process & schedule roadmap,  for regular Company announcements, in / on focused business media  and on Prosper’s and Bridgeofhope.careers  Linkedin, Twitter and Instagram accounts,
• Liaise with  heads of Sales &  Employment teams for update of current initiatives
• Provide advice &  oversee upkeep of Prospers portal & corporate website messaging and thought leadership articles
• Post regular blogs and messaging on all social media
  Prepare Email  marketing messaging for potential clients
• Lead in sales &  marketing collateral preparation & liaise  with  external providers ( eg EPG)
• Monitor & be the guardian of all internal branding
• Attend and contribute to sales and media presentations / pitches
• Maintain CRM information within our Bullhorn platform
• Identify,  coach & mentor  new ( probably a “ Kickstart” programme candidate)  marketing staff

REQUIRED PERSONAL ATTRIBUTES

1. Graduate or chartered marketeer level of education & professional experience
2. Highly skilled in content writing and graphical presentation to social & business media,  including but not  limited to,  LinkedIn, Twitter Facebook and Instagram
3. Competence in using cloud based   Customer Relations management platforms ( CRMs)
4. Empathetic in nature towards  any  marginality, sexual, racial or  ethnic cultures.
5. A determined work ethic and self-motivation to succeed meeting Client’s targets & deadlines
6. Professional communications  and I.T. skills

SUPPORT

Once appropriate pre-engagement formalities have been completed, access to and  induction will be given on Prosper’s Bridgeofhope.careers portal and our Bullhorn ATS/CR platform .

Computer hardware, software and communications equipment will be provided.