Digital Marketing Specialist
|Job Title:||Digital Marketing Specialist|
|Job Published:||January 19, 2021 18:33|
AWS Data Exchange is looking for a talented and driven Digital Marketing Specialist. In this role you will support the planning and execution of integrated marketing programs that deliver impactful results daily to our high growth business. The opportunity to join our mission will be yours - to apply Amazon's e-commerce expertise to data products and fundamentally change how data is discovered, purchased, and deployed.
AWS Data Exchange is a curated digital catalog customers can use to find, buy, deploy, and manage third-party software, data, and services that customers need to build solutions and run their businesses. To learn more about Data Exchange, our categories and the services we support, please visit: https://aws.amazon.com/data-exchange/
Responsibilities: · Support the development of best-in-class digital marketing program strategy and execution that drives toward AWS Marketplace's performance goals · Partner with marketers, GTM/demand generation teams, Business Development, and Sellers to assist in building and executing campaigns (email nurture, webinars, targeted digital campaigns, partner communication, etc.) · Grow and optimize the AWS Data Exchange marketing database, including data integrity and enrichment, expansion strategies, and targeting / segmentation mechanisms Life/work balance
Our team is focused on balancing life with work, and does this via work autonomy and by prioritizing solutions and processes that enable us to scale faster than the business. There will be opportunities to work from home some days, as this position will be remote for the first half of the year. Preferred locations include New York, Seattle, San Francisco, Washington D.C. or Los Angeles.
Mentorship and Career Growth
One of the keys to AWS's success is its top-tier product management culture. You will have the opportunity to work with multiple AWS business lines that can help you accelerate your career and bring ideas to market. You will be working closely with key internal stakeholders (e.g. Marketplace Product Management & Engineering, AWS field teams, AWS Services (e.g. S3, EC2), migration teams, services, legal, operations and support).
Inclusive and Diverse Culture Working with a team that welcomes, celebrates, and leverages a diverse set of backgrounds and skillsets to deliver results is exciting. Partnering with others in the organization is key to our long term success and is what helps frame our inclusive culture.
· 5+ years of experience in a Digital Marketing role, ideally in a SaaS and/or marketplace business environment · 5+ years in B2B marketing and fluency in the strategy, tactics, metrics, and best practices for marketing processes and technology., · MBA or Graduate degree · Marketo Certified Expert · Proven deep understanding of marketing technology - Salesforce, marketing automation, CRO, CMS, ABM, email tools, etc. · Cloud computing, AWS Services, SaaS and/or E-commerce experience · Prior experience working with marketplace business models · Analyst level capabilities for business intelligence and data mining/modeling/integration. SQL is a plus. · Experience owning marketing dashboards, taking action based on it, and explaining takeaways (including corrective action) regularly to working teams and executives · Proven record of working across multiple stakeholders where steering all in the same direction was crucial to success · HTML, CSS and relevant development expertise · Experience marketing to data focused personas (data scientist, chief data officer, etc.) · Experience marketing to industry vertical personas (financial services, healthcare, etc.) · International digital marketing experience or experience in localization processes
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
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