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Digital Campaign Manager

  • Location

    London

  • Sector:

    IT

  • Job type:

    Permanent

  • Salary:

    £20800

  • Job ref:

    WRT-2021-05-26-128C1B617BDC

  • Published:

    1 day ago

  • Expiry date:

    2022-05-02

  • Client:

    Vodafone

Job Description

  • Works with the GTM Strategy Manager to define "Campaigns in a Box" that can be executed by local OpCos (for Customer Acquisition as well as Customer Value Management)

  • Defines Digital Demand Gen Strategies - Social / Media / Search / Content syndication / amplification, programmatic etc…

  • Defines Digital Lead Nurturing / Lead Management Strategies and Lead Scoring approaches (is familiar with tools / platforms such as Eloqua Engage, LI Sales Navigator, ABM platforms etc…)

  • Works with OpCos and Marketing to define and execute Interlocked Quarterly Campaign Calendars that will deliver required financial targets (also aligns with other Lines Of Business)

  • Works closely with GTM Strategy Manager, Marketing and Portfolio to create Campaign Commercial Offers

  • Evaluates and recommends "Demand Gen" / "Content Marketing" - Tech stack strategies (is familiar with ABM platforms, Content Marketing platforms)

  • Monitors campaigns and activities with partners, agencies and internal teams to ensure successful execution of major campaigns

Candidate Description

To achieve this, we require an experienced Digital Marketeer to manage and lead our Digital Campaigns for our Global Digital Apps (SaaS) portfolio. You will be responsible for building global Digital campaigns for our Digital Apps (SaaS) propositions. You will have a deep understanding of Digital Marketing and Demand Generation strategies and will work with cross-functional teams to define and drive campaigns with the local OpCos in order to hit our financial targets. As our business and market focus evolve, you will need to be adaptable, proactively building campaigns per market requirement to ensure growth and increased ROI.

You will be a self-starter, ambitious and innovation hungry and have a customer first mindset. You will have a good balance of Digital Marketing, GTM & Commercial acumen and be able to influence senior leaders across the business.,

  • 5+ years' experience in defining / driving Digital Campaigns / Demand Gen strategies

  • 5+ years' experience in dealing with small and mid-market customers preferably in the Digital / SaaS space

  • A good balance of experience across Digital Marketing, GTM & Commercial acumen

  • Ability to work with diverse, cross-functional, global teams

  • Relationship building skills within a complex matrix structure with good communication skills for dealing with internal and external stakeholders

  • Experience of operating at a management level with a record of accomplishment in identifying and influencing key decision makers

  • Excellent communication skills, both written and verbal

  • Fluent English (additional European languages desirable - German / Italian / Spanish)

  • Problem solving and decision-making skills

  • Accuracy with attention to detail

  • Self-motivated, ambitious and innovation hungry & flexibility

Application Description

https://careers.vodafone.co.uk/working-at-vodafone

Please contact group.resourcing@vodafone.com for any application-related enquiries.

Employer Description

At Vodafone, we're working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference., Vodafone Business has partnered with several Industry leading Digital Technology companies to build a compelling portfolio of products and propositions. This is one of the fastest growing portfolios within Vodafone Business and our ambition over the next 5 years is to multiply this growth many-fold.