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Content Manager

Job Title: Content Manager
Contract Type: Permanent
Location: Leeds
Salary: Not Specified
Reference: 7778
Job Published: October 14, 2020 00:01

Job Description

Job Description

This role will be an integral part of the Content team working with key stakeholders across the Customer function with responsibility for the planning, execution and delivery of content across paid and owned channels and platforms.,

  • Helping with the planning and delivery of content across both paid and owned channels and platforms including digital, print, social and photography

  • Inspiring a team of Asda colleagues and associated agencies and partners

  • Responsible for organic and paid plans based on business needs and performance analysis

  • Deliver best in class creative keeping the Asda team and creative agencies inspired by Industry best practice

  • Set up and respond to data, insight and performance, adapting plans where necessary to spot and act upon opportunities

  • Identify and unlock innovative partnerships (platforms, digital companies, Influencers) and wider digital marketing opportunities

  • Spot and communicate opportunities to test and learn and trial new functionality or formats

  • Ensure all creative is delivered on time and budget and meets briefing requirements

  • Ensures seamless connectivity across Organic and Paid assets driving brand attribution and lifetime value for the Brand

  • Support the Senior Manager Content to ensure content connects with customers, employees, and leaders

  • Work cross functionally with a wide number of stakeholders to ensure joined up plans and creative consistency to aid attribution

  • Manage a team inspired by Asda's core values and contribute to a high performing and positive culture with high values and ambition

Candidate Description

Essential Skills and Experience

  • Strong creative skills and excellent attention to detail

  • Experience in managing strong performing agencies and teams

  • Strategically minded and solutions based

  • Pragmatic with the ability to multi-task; used to a fast paced and dynamic work environment

  • Experienced project manager with a solid track record of delivering on time, on budget and to brief

  • Self-motivated

  • Good team player