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Content Development Lead

  • Location

    London

  • Sector:

    Facility / Cleaning

  • Job type:

    Permanent

  • Salary:

    Not Specified

  • Job ref:

    REF21180R

  • Published:

    2 days ago

  • Expiry date:

    2025-10-18

  • Client:

    Mitie

Job Description

  • Maintaining all existing marketing materials to ensure content is up to date and aligned with Technical Services strategy

  • Develop engaging, creative content that is targeted at different audiences to inform them of the Technical Services value proposition

  • Build a content development programme that delivers proactive marketing materials

  • Work collaboratively across the TS business to understand content requirements

  • Propose innovative new ideas for how to make content more engaging, working in collaboration with the Design team

  • Responsible for ensuring the quality of content is maintained at a high level and is consistent in its tone of voice

  • Identify customer's needs and gaps in our content and recommend new topics

  • Bid library content ownership to ensure content being used in bids is relevant and up to date

  • Provide support to the proposals team for specific content projects as required

    Main duties

  • Research, write and produce clear marketing material including, but not limited to: + Brochureware + White papers / Thought Leadership articles + Case studies + Playbooks + Virtual Product Catalogue

  • Work with the TS Marketing, Communications and Design team to develop content that supports campaigns including web content and social media posts

  • Support development of industry award entries to ensure the highest level of quality and submission

  • Develop related content for multiple platforms, such as websites, email marketing, product value propositions, videos and blogs

  • Maintain and grow the repository for marketing materials so Sales and SAM's have easy access to all approved materials

  • Support with the development of product and service propositions and the subsequent materials required for marketing through to bids

  • Support the review of marketing, sales and bid materials to ensure alignment and consistency of messaging across the entire sales process.

  • Work with Group to ensure Technical Services messaging is included in Group level marketing and communications

  • Work with the proposals teams to ensure that our messaging is consistent and aligns with the messaging being used in marketing

Candidate Description

  • Experience in a similar position with a strong background in writing engaging content

  • Ability to take technical information and explain it clearly and concisely

  • Ability to meet deadline without compromising quality

  • Demonstrate versatility and flexibility in a constantly evolving environment

  • Excellent written and verbal English

  • Proficient in Microsoft Word, Powerpoint Desirable

  • Experience within the facilities management industry

  • Demonstrable expertise in delivering service excellence

  • Proven Business Development expertise

  • Experience of Adobe InDesign software

  • Qualification in Marketing, English, Journalism or related field

Employer Description

Mitie was founded in 1987, Mitie is the UK's leading facilities management and professional services company, looking after a large, diverse, blue-chip customer base, from banks and retailers, to hospitals, schools and government offices. Mitie has over 77,000 people, 100+ office locations, and thousands of customers across the country, there's no limit to what you can achieve if you work for us.