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Brand Strategy Senior Manager, Global Marketing Org

  • Location

    Liverpool

  • Sector:

    Business services

  • Job type:

    Permanent

  • Salary:

    Not Specified

  • Job ref:

    WRT-2021-03-23-7FF767B35F55

  • Published:

    1 day ago

  • Expiry date:

    2023-10-09

  • Client:

    PWC

Job Description

The Global Brand team leads the development and implementation of the external brand strategy and brand experience across multiple business units and all channels. Global Brand drives brand standards into all programs with key economic stakeholders and buyers for the firm as well as internal stakeholders and their key programs. The team leads development of positioning and messaging for PwC network's strategic priority marketing campaigns, development of messaging for our Lines of Service, spearheads brand measurement and assists network teams in product and service naming and brand architecture questions and brand training.,

  • Driving brand standards into all programs with key economic stakeholders and buyers for firm as well as internal stakeholders and their key programs;

  • Driving our brand and generating demand by deeply understanding client needs and communicating our capabilities with impact and differentiation.

  • Assisting with industry-setting practices and trends with brand strategy, preferably working in a seasoned brand strategy role with one of the leading global brand consultancies or for a global organization with complicated products and services;

  • Utilizing project management skills to balance multiple projects and effectively assess branding needs to allocate a multi-million-dollar budget across multiple business units;

  • Participating in discussions with leadership, clients, and analysts to understand crucial skills to be taught and how best to embed the Firm experience;

  • Utilizing extensive and creative writing and storytelling skills for both internal communications and external brand campaign and project/service positioning and messaging;

  • Driving innovation and implementing marketing strategy;

  • Being an individual contributor in brand strategy and brand architecture projects;

  • Building and maintaining relationships with peers and leadership, including effectively managing through a matrixed organization;

  • Translating, in both written and verbal communication approaches, complex concepts into easy to understand and compelling messages to develop specific brand strategy programs;

  • Networking strategically to build relationship skills and manage multiple, overlapping projects;

    Preferred Experience/Skills:

  • Exhibiting agility to adapt to competing priorities, ambiguity in scope, and unexpected issues; and,

  • Executing independently with sound judgment and decision-making for high profile, top-tier initiatives.

  • Assist with industry-setting practices and trends with brand strategy preferably for a global organization with complicated products and services;

  • Acting as an individual contributor in brand strategy and brand architecture projects;

  • Success building and maintaining relationships with peers and leadership, including effectively managing through a matrixed organization;

  • Strong strategic thinking and ability to translate (in both written and verbal communication approaches) complex concepts into easy to understand and compelling messages to develop specific brand strategy programs;

  • Creative and innovative thinking and strong writing and storytelling capabilities to craft and deliver engaging brand messaging and appealing names

    Not the role for you?

    Did you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)? The skills we look for in future employees

    All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, 'The PwC Professional' and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

Application Description

Learn more here: www.pwc.com/uk/careers/experienced/apply Diversity

Employer Description

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture., About The Guardian Jobs Every person - and every organisation - is unique. We all have different goals at work. At Guardian Jobs, we bring together like-minded job seekers and employers to create a happier world of work for everyone. Your jobseeker account