You'll sit within the team responsible for planning Santander's paid media and SEO activity, however it will also work as part of the credit card customer engagement squad alongside UX, data and analysis specialists.,
Working with other members of the squad to ensure SEO best practice is embedded from the outset in changes and optimisations
Broadening and deepening the link between the Customer Engagement Squad (CES) and marketing to create end to end customer journeys that are best in class - from a potential customer's first encounter with Santander, to an account opening and ongoing relationship
Working with internal and external stakeholders to develop and implement on-site content
Owning the organic search workstream within the CES
What you'll bring.
A technical SEO background with proven track record at an agency or brand
Self-starter, comfortable with working on and prioritising multiple projects concurrently
Are you an experienced SEO Specialist who loves a challenge? Then this could be the role for you. Working in our Marketing Planning and Effectiveness team, you'll be focussed on improving SEO for our credit cards and current accounts but will have the opportunity to work across all products and elements of the site.,
Proven ability in using data analysis platforms, such as Google Analytics, Adobe and Google Search Console, to provide reporting and analysis
Experience working with SEO tools such e.g SEMrush.
Awareness of other marketing channels (primarily PPC and Social) but also above the line channels
Knowledge of how to shape on-site content to capture the target search audience, through copy improvements, additions, and other related processes.
What else you need to know.
The role is based is a flexible working role with some office days and the opportunity to work from home. The office it is based at is our Central Milton Keynes location (Santander House, Milton Keynes MK9 1AN). There will be an expectation to attend this office 1-2 days per week for core team days, however the other days will be flexible and can be done either from home, the Milton Keynes office, or our London office as suits you.