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Loyalty Campaign Manager

Job Description

Job Description

We are recruiting for a Loyalty Campaign Manager to join the newly formed Customer Loyalty team. You will be responsible for formulating and managing the offer platform as part of the loyalty programme (Asda Rewards). Core deliverables include ownership of the Asda Rewards offer strategy and execution of these offers to the customer., You'll work in an agile team launching and formulating Asda's first ever loyalty proposition, taking the proposition to scale and beyond by:

  • Responsible for developing an Asda Rewards trade plan and create offers working with the Asda Commercial teams that meet a customers wants and needs.

  • Accountable for the execution of offers in the Loyalty App ensuring that all offers are accurate and are executed right first time.

  • Lead and manage a team of Offer Planners who execute and manage campaigns within the system. Grow and develop the team and work with each individual on a strong development plan.

  • Accountable for improving the offer management systems and be the expert on usage of the system.

  • Accountable for the development and execution of our segmented offers strategy, getting tailored and personalised offerings to individuals or sets of customers. Working with the Data Science team to create these audiences/personas and execute a relevant trade plan.

  • Accountable for reporting and insight on offer performance and working alongside data/commercial to improve offerings for the future.

  • Working with Commercial and Customer teams on our marketing materials for key offerings across digital and printed comms.

Candidate Description

The role requires strong knowledge of commercial and offer management in a previous role either working in buying/brand management or in offer execution. You will have provent leadership and management experience. Strong knowledge of taking insight, data and reporting to spot business opportunities and develop brand new propositions to improve Asda Rewards. Knowledge of customer loyalty programmes if preferred but not essential.

Employer Description

#LI-Hybrid Loading… Close map Location Asda House - Leeds Asda House, Great Wilson Street, Leeds, West Yorkshire, United Kingdom, LS11 5AD Loading… Open In Google Maps Show Nearby Train StationsBus StationsGymsCafés