The purpose of this role is to proactively engage VMO2 customers and improve customer lifetime value through intuitive messages across email, SMS and in app throughout their post purchase lifecycle. Working with product owners to ensure customers are funneled to the right places in an easy and crafted journey., We are looking for a Head of Lifecycle Marketing to drive the strategy and execution of care lifecycle initiatives. With a focus on growing digital engagement, adoption, upsell, cross sell, retention, and proactively winning-back churned customers across the customer base.
As the guide on customer behavior and business drivers, you will conceptualise new initiatives to improve performance against business goals and build the case to merit financial resources to support the goal.
In order to be considered, you must have the following experience;
Advanced understanding of marketing automation platforms
Advanced understanding of lifecycle marketing, digital marketing, and web analytics.
Build and refine effective programs that utilise tenure and customer behavior data, and include a mix of triggered, targeted and broad informative campaigns.
Experience in customer marketing, preferably at an enterprise company.
Strong interpersonal skills without a fear of over communication. This role will require effective collaboration and cross-functional coordination across internal and external contributors.
The other stuff we're looking for
We'd also love you to bring;
An appetite for organization, efficiency, and a keen eye for detail. Able to handle multiple projects to meet deadlines.
Confirmed ability to tackle sophisticated and strategic problems
Great communicator with experience working across matrixed organisations
Physical presentation and PPT skills are essential
A consistent track record of delighting customers and creating successful marketing programs aimed at customers.
At Virgin Media O2 we're going All In, to remove bias and barriers for our people and our candidates. We're working hard to achieve bold ambitions, to help us better represent the diverse communities we serve across the UK. As an equal opportunities employer, we support and encourage you, to be your authentic self throughout your application journey., We know that benefits mean so much more than the 'stuff' we can give you, so we offer a wide range of support, rewards, and tools - all focused on helping you to prioritise what really matters.
All work and no play just isn't our style! We are already planning our future ways of working, for when life becomes a little more normal again. We're constantly evolving our approach to enable you to find a great work life balance.