We are seeking a content planner who has a creative eye for developing omnichannel content briefs across all marketing touchpoints from stores to digital media to achieve the business objectives and KPIs. You will work closely with x-functional teams including our in-house creative studio and production team to ensure briefs are delivered on time, on budget, and on brief!,
To support the Global Marcoms Manager to develop content briefs, ensuring that marketing plans are effectively translated to all channel touchpoints including store, VM, digital paid and owned channels, and ATL if relevant.
Work closely with the creative and production agencies to brief and oversee the production of high-quality assets, ensuring that content is best in class to deliver objectives.
Ensure content plans are delivered on time and within budget.
Manage the approval process with key content stakeholders.
Develop content toolkits that detail the omnichannel activation plan and assets to share with markets for local activation.
Own the creation of global web assets for campaigns and share with markets for implementation.
Work closely with marketing channel experts to take on key learnings and best practices, feeding this into future planning.
Work with the Marcoms Performance Analyst to support in the post-campaign analysis., Personal Conduct Leadership Collaborative Skills Commerciality
This is an exciting role that requires an understanding of our customers, the channels that they engage with, and how best to create cut-through content to win their attention. It will require good knowledge of omnichannel marketing plans and how to create best-in-class content to meet our customer needs.,
Sincere and passionate personal alignment with TBS purpose - beauty and wellbeing category and our social and sustainability values
Ability to communicate and present confidently with peers and colleagues
Experience in creating content to deliver brand, customer, and commercial objectives
Solid knowledge of key marketing channels, including digital media, CRM, and site experience; experience in traditional media channels and store marketing will be useful
Experience in working with creative and production teams and able to conduct briefings and deliver constructive feedback
Excellent planner, process thinker - a lover of a timeline, production schedule, and a plan
Strong customer mindset to be able to create engaging content that resonates
Proactive and able to juggle multiple projects while keeping a calm and cool head.
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good - that's us. Over 40 years later, we're proud to be pioneering cruelty-free beauty every step of the way. We're the original ethical beauty brand. We've got a thing for empowering people and enriching our planet. We're all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We're never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We're fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who's not afraid to mix things up.