Reporting to the Global Performance Marketing Director, they will be part of the Performance Marketing Team and will lead, coach, and develop the team of three Paid Social and Display Managers. They will be accountable for the results of the Customer led paid social and display campaigns and will be further responsible for the successful deployment of all display and social media activity - including any Brand led campaigns. They will also be responsible for managing all related third-party relationships including the global display and paid social marketing agencies. They will deliver operational efficiency and excellence and will maximise the reach and performance of activity as part of a process of continuous improvement., Personal Conduct
We are looking for an industry expert in social media and display marketing to join our Global Performance Marketing Team. They should have extensive experience of developing and deploying best-in-class social media and display marketing campaigns as part of the wider marketing mix. With a growth mindset and the ability to deploy and optimise programmes that deliver efficient revenue at scale; they will lead their team and work collaboratively with stakeholders across multiple global markets including the UK, EMEA, North America & APAC as well as all related third-party agencies. As one of the functional leaders in the Digital Hub, they will play a critical part in the ongoing digital transformation of The Body Shop whilst championing the paid social and display channels across the business providing global expertise and leadership., The Global Head of Paid Social & Display will be an industry expert in social media and display marketing. They will have significant experience of developing and deploying best-in-class social media and display performance marketing campaigns as part of the wider marketing mix. With a growth mindset and the ability to deploy and optimise programmes that deliver efficient revenue at scale; they will lead their team and work collaboratively with stakeholders across multiple global markets including the UK, EMEA, North America & APAC. They will identify opportunities to improve customer acquisition and retention and will deliver growth through paid social and display channels., As one of the functional leaders in the Digital Hub, they will play a critical part in the ongoing digital transformation of The Body Shop and will work collaboratively to share and develop best practices, building expertise and capability within the team and the wider global business. They will champion the paid social and display channels across the business providing global expertise and leadership.,
Experience of working in a scaled, omnichannel environment. An entrepreneurial mindset, with the ability to develop strong stakeholder relationships at all levels, across multiple different geographical markets. Experience of working in a matrix organisation is essential.
An inspirational and motivational leader with gravitas and presence who is comfortable leading from the front. A leader who is also prepared to roll up their sleeves and be hands-on in the delivery of the strategy. A highly motivated self-starter with a growth mindset who has the determination to make a positive difference to the company.
Excellent communication skills with the ability to simultaneously steer and develop a team whilst also engaging and building relationships with stakeholders. A confident communicator and presenter who can build relationships with ease.
People-management experience is essential as is the ability to inspire and motivate others. Strong experience in leading, coaching and managing a team to deliver outstanding results and performance.
Demonstrable experience in delivering incremental revenue, profit, and ROI from a global paid social & display programme. Further experience of driving brand awareness and consideration of KPI's also essential. A subject matter expert with comprehensive working knowledge of how to manage and scale paid social and display programmes.
Experienced with social ad / local platforms such as FB/IG, Snapchat, Tik Tok, Pinterest, Twitter, WeChat, Weibo, and LittleRedBook is desirable.
Data-driven and numerate. Outstanding analytical skills with strong experience of interpreting commercial results and drawing conclusions. Experience of using analytics packages such as Google Analytics to investigate and interpret channel performance. Further experience of using customer data and insight to develop affiliate and partnership campaigns.
Experience with, or a good understanding of other performance marketing channels e.g. PPC, SEO, Paid Social, Display, CRM. Strong understanding of ecommerce best practices and optimisation techniques.
Disciplined and organised yet flexible in style. Experience of being proactive and responsive to changing trading patterns. Able to balance long-term objectives with the execution of regular short-term promotional tactics.
Passionate about putting the customer at the heart of all marketing activities.
Excellent communication skills - both verbal and written. Fluency in a second language is desirable.
Ideally educated to degree level or with an equivalent level of experience.
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good - that's us. Over 40 years later, we're proud to be pioneering cruelty-free beauty every step of the way. We're the original ethical beauty brand. We've got a thing for empowering people and enriching our planet. We're all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We're never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We're fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who's not afraid to mix things up.