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CRM Marketing Executive - George

Job Description

Job Description

We are looking for a CRM Marketing Executive (we call it CRM Planner internally) to join our ever growing team working on George, based at Asda House. You will be responsible for planning, creating, and executing world-class CRM campaigns across a range of retail categories, focusing on price and content led advertising, with the aim of driving customer retention and acquisition.

The ins and outs:

  • Planning, creating, and executing weekly CRM communications to drive customer retention and acquisition for the business

  • Working alongside a third party agency and numerous internal stakeholders on a daily basis to achieve optimised comms, which deliver for the business

  • Working with our online teams to ensure clear customer journeys from click through to transaction

  • Proactively manage the continual optimisation of Open Rates, Click Through Rates and Unsubscribe Rates

  • Ensuring campaign brand guidelines are met by working with the creative teams or project owners

  • Working with the CX team to define and enhance customer comms journeys

  • Implement testing plans to improve the results and relevancy of campaigns

  • Analyse & interpret CRM data, including testing data to understand opportunities for improvement

  • Working with the data team to ensure target audiences and volumes are correct and will achieve planned forecast

  • Develop enhanced personalisation and dynamic content to optimise our emails and campaigns

Candidate Description

Do you have CRM campaign experience? Are you looking for a role where you can execute world-class campaigns across retail? Would you like to be in a role where you can analyse and interpret data within CRM?,

  • CRM experience in a B2C environment

  • Ecommerce fashion retail experience desired, but not essential

  • Understanding and competency of using ESPs

  • The ability to demonstrate a customer centric mind-set

  • Strong attention to detail and the ability to flex plans and reprioritise

  • A track record of working with and influencing wider business stakeholders at all levels

  • Experience of working and managing third party agency partners

Application Description

Asda House - Leeds Asda House, Great Wilson Street, Leeds, West Yorkshire, United Kingdom, LS11 5AD Loading…