The ultimate purpose of this role in to provide 6 month FTC cover to our Brand Manager role which own's the overall fragrance innovation and 360 activation plan, and is responsible for maximizing the value of the products in order to accelerate customer acquisition, build brand equity and drive business towards sustainable growth.,
Brand Strategy: Develop and execute category's strategy focused on delivering customer acquisition and profitable growth. Ensure the brand continues to be relevant to its target audience by clearly defined USPs.
Brand Equity: Custodian of the Brand Equity. Ensure product development and its communication assets stay true to the brand purpose across all touch points.
Product Development: Be the point person on the product development team to define goals and create a vision for development projects. Masters product development from ideation to store launch. Works alongside the Head of Marketing to develop and execute a full innovation pipe aligned with global category targets. Ensure all elements of the marketing mix are respected, especially product and pricing.
Brand Campaigns: Manage the whole go to market process of developing 360 degree campaigns for new products.
Collaboration: Work in close collaboration with the Brand Experience, Insights, R&I, Creative Studio, Product Development, Digital, Visual Merchandising, Communications, Commercial, Retail Academy & Key Markets to develop a solid brand development strategy
Consumer & Markets Intelligence: In depth category knowledge acquired through competition and category research to feed into NPD conversations.Have a clear understanding on consumer and market trends to make our brand and NPD's more meaningful & relevant
Experience in similar Brand Manager positions within a large, international retailer/FMCG (preferably within the Cosmetics/Fragrance Industry)
Brand building and development experience in driving brand strategies & campaigns
Strong expertise in NPD and launches to markets
Experience working in an Agile environment
Passionate about beauty and fragrance
Strong analytical skills with ability to dissect data into concrete actionable strategies.
Ability to leverage meaningful consumer insights into NPD and campaign ideas.
Ability to work smartly with a clear since of prioritization.
Excellent written, verbal and visual communication skills, being able to influence key stakeholders within the business.
Creative mindset and strong attention to detail.
Ability to work in a fast-paced and dynamic environment and to build strong relationships across the business.
Pro-activity and a positive can-do attitude
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good - that's us. Over 40 years later, we're proud to be pioneering cruelty-free beauty every step of the way. We're the original ethical beauty brand. We've got a thing for empowering people and enriching our planet. We're all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We're never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We're fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who's not afraid to mix things up.