Our client is currently recruiting a Permanent Area Sales Manager for their reputable Manufacturing business based in Lichfield.
Manage the Internal/External Sales Team, the business's commercial and administrative activities to ensure the short and medium-term goals are met by ensuring continued development and consistent profitability.
Sales/Commercial Team, Technical Team, Production Managers, Business Support Team, Warehouse/Transport Team, Credit Control, Customers , Suppliers, Senior Management Team, Managing Director
Total sales (£), Accessory sales (£)< Technical sales (£), Sales by customer (£) , Number of customer visits
Lead, direct, evaluate and develop the Internal/External Sales Team, managing employee performance to ensure the delivery of the business' sales targets
Complete induction, on boarding and probationary reviews in a timely manner.
Evaluate individuals' performance and set both short-term and long-term performance targets.
Conduct Performance reviews within timescales.
Manage strong and poor performance.
Manage attendance and timekeeping.
Seek advice from HR, Occupational Health or other support agencies e.g. ACAS, EEF.
Contribute to planning and forecasting in order to implement the organisation's overall sales strategy
Review current secured projects to prepare sales forecasts, budgets and KPI's
Develop sales plans, activities and campaigns to identify and secure future opportunities
Identify potential problem areas and adapt procedures or re-allocate resources to meet current and future business needs
Maintain thorough understanding of the current market positioning in relation to the company's products and services
Negotiate high volume sales with existing and new customers who are of strategic importance to the organisation
Research and identify prospective construction projects and the appropriate individuals to build relationships with
Identify customer requirements through appropriate communication channels and refer if outside area of responsibility
Support customer in understanding what they want from their project to suggest appropriate products
Use the Pricing Bands guidelines to make decisions on what to quote the customer
Suggest appropriate additional products and services
Review status of quoted projects
Identify open quotes and contact to enquire up to date customer requirements
Ensure all lost quotes are captured in the appropriate system
Maintain accurate contract files and diaries so that potential claims can be countered
Develop and maintain positive relationships that will generate future sales and repeat business
Research and identify prospective customers
Open and maintain effective communication channels
Undertake regular customer/site visits
Communicate customer feedback and information on customer and competitor activity to appropriate contacts within the organisation so that they can respond to changing market conditions and customer demands
Anticipate customer needs to secure quotes before customers seek from our competitors
Acquire and maintain a thorough understanding of the market position for the company's pricing structure, products and services
To continually research and develop an in depth knowledge of the market position for the group's products and services
To evaluate the strengths and weaknesses of the main competitors in the industry and recommend strategies to maintain the group's position relative to the competition
Identifying opportunities for added value projects
Provide support and feedback to the business' pricing system to ensure sustainable profitability
Support the needs of the business and activity of the Sales/Commercial Team
Ensure the CRM system is maintained properly and re-occurring issues are highlighted with appropriate actions taken to provide a solution.
Deal with any major queries or complaints when escalated as appropriate.
Resolve problems and customer complaints
Take appropriate action to avoid a customer complaint
Work in conjunction with the credit control team to resolve credit issues
Miscellaneous or ad hoc business requirements
Manage specific projects or undertake specific project activity as determined by the business or line manager.
Travel to meetings, offices, construction sites and specific locations in order to undertake role requirements as required.
Represent your function or business at meetings or events as required.
Undertake any reasonable request in order to support the needs of the business.
Knowledge of Excel , Outlook , Word, Powerpoint, SAP & T&A , Practical understanding of Construction Accessories & steel reinforcement, Knowledge of proprietary reinforcement products and solutions
Requirement 3-5 years external sales experience
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