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Greggs

Greggs

We are dedicated to becoming the customers favourite for food on the go.

We've come a long way since we started out 80 years ago, and it's time for us to celebrate who we are today - a modern food-on-the-go brand that stands for so much more than sausage rolls! 

Having spent the past five years investing in our business, we’re tastier than ever and excited about what the future holds for our brand in the dynamic food-to-go market.

We’re well positioned to become the customers’ favourite for food-on-the-go, because put simply: We offer good, honest food that our customers can trust, at affordable prices!

A lot has changed in the past five years…

Our transformation from bakery to food-on-the-go began in 2013, and the process of creating a centralised, fully integrated business capable of supporting 2,500 shops is nearing completion, with just two years left to go. Whilst this has required a once-in-a-generation level of capital investment and business change, it has already delivered results and helped our customers realise we’re so much more than sausage rolls!

The result - a resilient brand, better able to cope with an unpredictable retail environment and economic uncertainty. 

While Greggs is a strong and trusted brand that goes way back – to become the customers’ favourite for food-on-the-go, we knew we had to get people thinking and feeling differently about us. To achieve this we decided to put the customers at the heart of our strategy…

Our purpose

We’ve come a long way from serving freshly baked products to working families around Newcastle in the 1930’s. But we’re just as keen for Greggs to have a positive impact on people’s lives today as we were then. With ambitions to grow to over 2,500 shops nationwide and ownership of our supply chain, we are in a unique position to make good, freshly prepared food accessible to everyone.

Our target market

Greggs is a brand for everyone. We work hard to evolve our offer and keep pace with changing customer demands and behaviour, using insight from our award winning loyalty app – Greggs Rewards and our dedicated customer insight team. 

Our operations

Ownership of our supply chain means that we can make good, freshly prepared food accessible to everyone at great value in an extremely competitive market place. By managing our own logistics operation, we can remain focused on the customer, delivering what our shops and customers need. 

Our market locations

The world has changed in a short space of time; the way we shop and our food-on-the go eating habits have too. We’ve been quick to react, by building on our existing estate of shops to take Greggs where our customers want us to be and can now be found in retail parks, shopping centres, industrial estates, office parks, roadside locations and key transport hubs including motorway service stations, petrol forecourts, train stations, tube stations and airports. Our home delivery trial means that we may soon be able to bring Greggs to your door too. 

 

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